Does the consult carry a fee, is it credited, is it ever waived?
The most urgent open item in the entire Vault, and the one with the shortest path to closed. It is the first question on every landing page in this category. 12-faq-and-objections.md answers it today by describing what happens in the appointment and routing the price to the front desk: a stopgap, and an obvious one. Claim rule 7 makes “complimentary” and “free” prices like any other, so neither can be written without a source, and a zero is a number. The Vault puts it plainly: a practice whose entire promise is that it gives you the number before you commit cannot be vague about the price of the appointment where it gives you the number. Once confirmed it belongs in STATS.md with a flag.

What is the comfort protocol?
Patients ask constantly, and “painless” is permanently off the table (claim rule 3, and it appears on the never-say list in four separate files). So the question is not whether we can reassure; it is what we are allowed to say instead. Topical numbing, ice, vibration, cannula technique, whatever the practice actually uses: none of it is documented anywhere, which leaves a hole in the middle of an answer given in every single consult. Marisol is the right person: she is the lead nurse injector and this is exactly the kind of thing she knows and nobody has written down. Do not invent a comfort measure to fill the gap.

Can a patient be treated the same day as a first consult?
Undocumented, and the front desk fields it constantly. The current FAQ answer is deliberately written to be true either way, which is a stopgap rather than a policy. It affects the call to action on every page we build. Whatever the answer is, it has to survive the house rule the practice is built on: nobody is sold anything they haven't been examined for, and the Glow Membership is never sold at a first consult, ever.

What are the canonical timelines for the skincare line?
05-services-catalog.md carries verified timelines for neuromodulators, filler, and resurfacing. Medical-grade skincare has none: no onset, no assessment cadence, no honest answer to when would I see something. Skincare is the right answer for a patient who isn't a candidate for anything else yet, and it is frequently how a “talked me out of it” consult ends. It is also the most underused content lane on the account, and without a sourced timeline the whole lane is capped: every draft either hedges into vagueness or invents a number. Routes to Dr. Raman regardless, since anything describing what a treatment does goes to her.

The specific board, the residency institution and completion year, the medical school, the state licence number. None of it has a canonical home. 06-trust-assets.md · 08-founder-story.md

Load-bearing in copy, appears in three files, and is not in the canonical stats, which carry physician_experience as 17 years in medicine, 11 in dermatology. Needs promoting with a verified flag before it appears in another deliverable. STATS.md

Licence types and states for the injectors and laser technicians, and any additional certifications. 06-trust-assets.md

All eight, and they override every brief. No guarantees, no permanence, no minimizing risk, no prices, no patient review used as clinical evidence, no unverified-consent photo, no “FDA-approved” attached to a treatment or an outcome, and every number traced to a key.

Onset, duration, downtime and series length for neuromodulators, filler and resurfacing: all verified, all keyed, each with an explicit may say / may NOT say list. Downtime is never omitted, softened, or buried; omitting it is a compliance violation, not a copy choice.

Settled: none in public copy. Not a range, not a “starting at,” not a “packages from.” That is a decision, not a gap; the consult fee in Q1 is a different question.

Weight-loss injectables, hormone therapy, IV drips and surgery are referred out without exception, and the refusal is treated as a positioning asset rather than a limitation.

Who drafts, who approves, and what escalates to Dr. Raman, including a Story, including a DM reply that starts explaining a mechanism.

Credentials, licensure, the consent policy as an asset, and the three ad-ready patient quotes that carry the pillars without touching a regulated claim.